D&AD New Blood Awards – the Audible brief

D&AD is a globally recognized British educational organisation that hosts a number of competitions in design and advertising. One of these competitions is the New Blood Awards, which include briefs for many different companies every year, including Audible.

The challenge was to design a visual identity for a fictional Audible Originals title. There were several fictional titles to chose from and after careful consideration, I’ve chosen this one:

The Faraway

Target Audience: Teenagers and adults, who are looking to escape.

Genre: Fantasy/Adventure (Audiobook)

Synopsis: Daniel has always been described as someone with their head in the clouds. Working in a local store, they are always dreaming of far away adventures until a new visitor comes to town and those dreams start to become a reality.

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